We help women feel their best!
We help women lose fat & keep it off
We specialise in women who feel like fat loss is impossible, women who have struggled with fat loss their whole lives, women with PCOS, women who are struggling with menopausal symptoms, small women (yes, it’s harder for us!) & women who refuse to accept it’s all down hill after 40!
We help real women with busy lives, just like you!
Meet the team
We care as much about your goals as you do!
We have an incredible coaching team with various areas of expertise to make sure you get the best support possible
Hayley Kirby
Hayley specialises in helping women lose fat, build strength and stay fit and healthy as they age. With a particular interest in menopause, diabetes and performance training, she combines practical nutrition coaching with structured training to help women feel strong, capable and confident in their bodies. As a HYROX competitor and mum of four, she understands the realities of balancing training, health and family life.
Maddie Freeman
With a background in psychology, Maddie specialises in behaviour change and the mindset side of health and fitness. She believes fitness is about far more than just fat loss, helping women build habits that support long-term health, strength and confidence. Her focus is helping clients become leaner, fitter, healthier and stronger in a way that actually lasts.
Emma Storey-Gordon
Emma is the founder of ESG Fitness and specialises in fat loss, behaviour change and improving body composition. She helps women get lean, fit, healthy and wealthy by cutting through wellness myths and focusing on what actually works. Emma also has a keen interest in metabolic health, particularly breast cancer and diabetes prevention, and is passionate about helping women build both physical and financial strength.
Frequently asked questions
How does it work?
Once you’ve applied, been accepted and signed up your coach will get to know you and your goals and write you a program to suit you. We believe diet and exercise should fit around your life. Most people go wrong by trying to fit their life around a rigid diet and exercise routine & end up resenting it.
You will have weekly check ins with your coach and a monthly review call.
If you have any other questions fill in the application here
& your coach will talk you through the process
What is the investment?
1-1 coaching is £300-£350 every 4 weeks
What is the commitment?
We recommend a minimum of 3 months to get the most out of coaching.
How do I know if its for me?
Fill in the application here, tell us about you and your goals and lets see if we are a good fit to help you. There is no obligation, you have nothing to lose and we will refer you to someone who we think would be better suited if it’s not us!
Can I talk to my coach before signing up?
Yes you can – in fact we don’t let people sign up 1-1 without apply to make sure we are a good fit.
T&Cs
Summary
Minimum commitment: 12 weeks.
Billed every 4 weeks, ongoing until cancelled (minimum 2 weeks’ notice).
No refunds after sign-up.
Not medical advice—get GP clearance if needed.
Don’t share our materials.
Data handled per our Privacy Policy.
Results not guaranteed, but you’ll get our full coaching support.
Respectful communication only.
“ESG Fitness”, “we”, “us”, “our” refers to ESG Fitness Ltd.
“You”, “Client” refers to the person purchasing and participating in ESG Fitness 1-1 coaching.
2) What ESG Fitness 1-1 coaching includes
An ongoing personalised coaching service designed to support your fitness, nutrition, and lifestyle goals. The coaching may include: app access, individualised training plans, habit and nutrition coaching, weekly check-ins, voice notes and/or messaging support, and access to educational materials. Specific inclusions may vary by coach and package, and are described on the sales page or in your welcome pack at the time of purchase.
3) Eligibility & health responsibilities
You confirm you are 18+ and have read and understood these T&Cs.
You accept that exercise and dietary changes carry risk. You are responsible for seeking medical clearance prior to participation, especially if you have any medical condition (e.g., cardiovascular, metabolic, orthopedic, perinatal/postnatal, cancer, eating disorder history, or you are on prescription medication).
Our coaches provide general education and coaching, not medical advice. We do not diagnose, treat, or prescribe. Always follow the advice of your GP/clinician over any coaching suggestion.
4) Enrolment, duration & billing
Minimum commitment: 12 weeks (3 billing cycles).
Coaching continues on a rolling 4-weekly basis until cancelled in line with section 6.
Your place is confirmed once payment is received.
Coaching begins on the agreed start date and continues as long as payments are maintained.
5) Fees, payment & refunds
Fees are due every 4 weeks, billed via your chosen payment method. You agree to keep your payment method valid until all instalments are paid.
All sales are final. No refunds after sign-up. By enrolling, you receive immediate work product (onboarding, coach allocation/time, personalised plan) and access to proprietary materials. For that reason, we do not offer refunds, part-refunds, roll-overs or credits once you complete checkout.
Payment defaults: late/missed payments may result in suspension of coaching until brought up to date. We reserve the right to recover reasonable costs associated with debt collection.
6) Cancellations & pauses
Coaching continues on a rolling basis until you provide written notice of cancellation.
You must give a minimum of 2 weeks’ notice prior to your next billing date to avoid further charges.
Cancellations given after this window may result in one additional billing cycle being charged.
Pauses, roll-overs, and transfers are not included as standard. In rare, serious circumstances (e.g., new significant medical event), we may, at our sole discretion, offer options. This is goodwill, not policy.
7) Coaching scope & client responsibilities
We provide education, habit coaching, and programming within our scope. We do not guarantee specific outcomes (e.g., exact weight loss or performance).
You agree to:
Engage with coaching, complete check-ins, and communicate relevant health changes.
Use the app responsibly (no spam, harassment, hate speech, illegal content).
Not share, copy, resell or distribute our content (see IP below).
Follow gym rules and use equipment safely.
8) Communication standards
We aim for professional, respectful communication. We may terminate or suspend access (without refund) if you engage in abusive behaviour, harassment, discrimination, unsafe advice, or medical misinformation.
9) Intellectual property (IP)
All materials—workouts, documents, videos, audios, graphics, frameworks and any downloadable or view-only content—are ESG Fitness IP.
We grant you a personal, non-exclusive, non-transferable, revocable licence to use materials for your own personal use during coaching (and, where expressly stated, for personal reference after).
You must not copy, record, redistribute, upload, sell, or create derivative works from our materials.
10) Data protection & privacy
We process personal data in line with our Privacy Policy (GDPR/UK GDPR). We may collect training data, check-ins, and optional health-related information that you choose to share for coaching purposes.
We use reputable third-party tools (e.g., coaching apps, payment processors). Some processing may occur outside the UK.
You may request access, correction or deletion subject to legal/operational limits. Contact: [DPO/Support Email].
11) Assumption of risk & waiver
You acknowledge the inherent risks of exercise and nutritional changes and accept full responsibility for your participation.
As far as permitted by law, you waive and release ESG Fitness, its owners, employees and contractors from liability for injuries, losses or damages arising from participation, except where caused by our negligence or wilful misconduct.
12) Limitation of liability
We do not exclude liability for death or personal injury caused by negligence, fraud, or any liability that cannot be excluded under law.
Subject to the above, our total liability to you for any loss arising under or in connection with these T&Cs shall not exceed the coaching fees you paid in the 12 weeks preceding the claim. We are not liable for indirect or consequential losses (e.g., loss of profits, opportunity, or data).
13) Force majeure
We are not responsible for delays or failure to perform due to events beyond our reasonable control (e.g., platform outages, strikes, epidemics, law changes). We will take reasonable steps to continue service or offer a fair alternative.
14) Changes to coaching or T&Cs
We may make reasonable updates to content, tools, coaches, or schedules to improve service. We may update these T&Cs; the version at purchase applies to your initial enrolment. For material changes affecting you mid-coaching, we will notify you by email/app.
15) Termination
We may terminate or suspend coaching (without refund) if you breach these T&Cs, endanger others, share IP unlawfully, or engage in abusive behaviour. You may leave the programme at any time (subject to section 6).
16) Complaints
We aim to resolve issues quickly and fairly. Please email [esg@esgfitness.co.uk] with details. We will acknowledge within 5 working days and aim to respond within 10 working days.
17) Governing law & jurisdiction
These T&Cs are governed by the laws of Scotland (or update to your preferred UK jurisdiction). Disputes shall be subject to the exclusive jurisdiction of the courts of Scotland.
18) Entire agreement
These T&Cs, your sales page, and any written onboarding form the entire agreement between us regarding ESG Fitness 1-1 coaching and supersede prior discussions.
Summary (again, plain English)
Minimum 12-week commitment.
Billed every 4 weeks, continues until cancelled (with 2 weeks’ notice).
No refunds after sign-up.
Not medical advice—get GP clearance if needed.
Don’t share our materials.
Data handled per our Privacy Policy.
Results not guaranteed, but you’ll get our full coaching support.
Respectful communication only.