We help women feel their best!

We help women lose fat & keep it off

We specialise in women who feel like fat loss is impossible, women who have struggled with fat loss their whole lives, women with PCOS, women who are struggling with menopausal symptoms, small women (yes, it’s harder for us!) & women who refuse to accept it’s all down hill after 40!

We help real women with busy lives, just like you!

 

Meet the team

We care as much about your goals as you do!

We have an incredible coaching team with various areas of expertise to make sure you get the best support possible

Hayley Kirby

Hayley specialises in helping women lose fat, build strength and stay fit and healthy as they age. With a particular interest in menopause, diabetes and performance training, she combines practical nutrition coaching with structured training to help women feel strong, capable and confident in their bodies. As a HYROX competitor and mum of four, she understands the realities of balancing training, health and family life.

Maddie Freeman

With a background in psychology, Maddie specialises in behaviour change and the mindset side of health and fitness. She believes fitness is about far more than just fat loss, helping women build habits that support long-term health, strength and confidence. Her focus is helping clients become leaner, fitter, healthier and stronger in a way that actually lasts.

Emma Storey-Gordon

Emma is the founder of ESG Fitness and specialises in fat loss, behaviour change and improving body composition. She helps women get lean, fit, healthy and wealthy by cutting through wellness myths and focusing on what actually works. Emma also has a keen interest in metabolic health, particularly breast cancer and diabetes prevention, and is passionate about helping women build both physical and financial strength.

Frequently asked questions

What is the investment?

1-1 coaching is £300-£350 every 4 weeks

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